Every mortgage lender knows the pain: you pull a full credit report, spend $20–30, only to discover the borrower doesn’t qualify. Multiply that across hundreds of leads each month, and it’s a budget drain that eats into margins. Worse, requiring a Social Security Number up front scares off potential borrowers—and can even trigger competitor outreach.

The reality is, most lenders are over-spending and under-converting. But it doesn’t have to be that way.

The Smarter Way to Prequalify

With Acqualify, you can instantly prequalify homebuyers using just name, address, and date of birth. No SSN required. No score impact. And unlike hard pulls, soft pulls cost just about a dollar—and with our unlimited subscription, you never have to choose which leads to screen.

The impact is tangible: lenders using Acqualify report saving up to $27 per lead while boosting funded loans by 30–40%.

Why It Works

• Cost-Efficiency: Replace expensive hard pulls with unlimited soft pulls.
• Zero Score Impact: Borrowers stay confident knowing their credit won’t take a hit.
• Frictionless Experience: Prequalify with minimal information—no SSN barrier.
• Conversion Lift: Engage borderline clients with score alerts and turn “not yets” into future closings.